Mr.Bernbach talked for 25 years of DDB Interviewed in 1974 INTERVIEWER: Since DDB became successful, many other agencies have started, almost invariably as creative agencies, and almost invariably with two or more creative people as the principals. Have you ever thought what might have happened if you'd started that way 20 years ago? BERNBACH: I had a tremendous advantage in having with me...
I am a small child who wants to be a writer. I have written a story down and I have it with me, scrolled up into a roll. I know that not far from my house, in a tall, magical wood, there lives a powerful Word Wizard whose words can create miracles and wonders. With the blessing of this Wizard, my word can...
