The idea: Instead of us spreading the world, let the bloggers do it for us.
First, we send a cheeky DM pieces to hundreds of athletes sponsored by rival sports drinks. Then we simply leak it online to give the Gatorade supremacy campaign a cost- effective viral twist.
conceptual work for VW Touareg
courtesy for DDB Sydney, concept art/mock ups only
courtesy for Ray&Co. "White Noise Visions" Album
