It starts with AN... AN Apple (Apple is known as a symbol of knowledge, immortality, temptation, the fall of man and sin) - AN Idea (In the beginning God creates...) - God the creator has AN IDEA and He created the heavens and earth, the Serpent has the first (bad) idea to influence Eve, which lead to the first phenomal sin in the bible) - AN art ( the art of negotiating/ art of communicating between the crafty serpent and Eve)- An Endless (an endless possibility and interpretation).
Spiritual reconciliation with God pictured as a dove symbolizing peace with God.
http://fusejakarta.com/
from top to bottom:
Giant McDonald's Playland at Circular Quay,
built for McDonald's TV commercial purpose .
built for McDonald's TV commercial purpose .
was held from 26-30 March 2010 by DDB Sydney / Revolver
My role in this project:
I was assigned to recreate a brand new logo for McDonald's Playland, which originally was created in US years ago, with a playful kiddie look & feel. Since its for australian market, the client want something fresh and new, that means its moving away the childish side of Playland old logo look &feel. The reason is because they're not only targeted this Playland for child only, but also an adult, which related to the tv commercial ideas where they build this gigantic Playland so that adult can go to have fun, to be themselves and feel like a kid again.
The next project was redrawn the classic big mac officer character. The challenge is to make the graphic stand out so I used the simple graphic coloring method which is perfect for this 3 metre height statue & its a popular spot for photo taken because of the funny line: "If you can fit under my arm, you can play"
The next project was redrawn the classic big mac officer character. The challenge is to make the graphic stand out so I used the simple graphic coloring method which is perfect for this 3 metre height statue & its a popular spot for photo taken because of the funny line: "If you can fit under my arm, you can play"
For more information about Playland:
http://www.campaignbrief.com/2010/03/giant-mcdonalds-playland-takes.html
Big thanks to Adam Rose, Matt Knap, John Downing, Erwin Santoso
& Maccas team for the opportunity to do this awesome project.
Can't wait for the TV commercial to come. Stay tuned.

this logo is meant to be for client work & it becomes the biggest jokebecause of its shape and imperfect drawing, since it was for mocked up
so I did it very quickly to get the look and feel..
but it seems like this logo have dualism meaning.
what do you think the shape reminds you of? hehe..
however I have to fix it, for the sake of typography!
At last, I came up with better ideas for the client
and of course they bought it yay!
few days to go for the big shoot! I can't wait to see =)
There'll be update very soon.
The handwritten cursive font was a design based on my ownhandwriting and it related to me as an illustrator. It is an expression
of freedom of movement.
The font is originally designed to have some flexibility to be
independent, the ‘A’ can be used on it’s own.
The curve represents the crafty side of me in a simple decorative
style. The logo is fun, friendly, cheeky and positive. The tail of the
first letter A also resembles a smile.
















