“We must constantly look at things in a
different way. Just when you think you know something, you must look at it in a
different way. Even though it may seem silly or wrong, you must try. Dare to
strike out and find new ground.”
“Despite what anyone might tell you, words and
ideas can change the world.”
“We don’t read and write poetry because it’s
cute. We read and write poetry because we are members of the human race. And
the human race is filled with passion. Poetry, beauty, love, romance. These are
what we stay alive for. The powerful play goes on and you may contribute a
verse. What will your verse be?”
-Dead Poet Society
“To the crazy ones. Here’s to
the misfits. The rebels. The troublemakers. The people who see the world differently.”
“The people who are crazy
enough to believe they can change the world are the ones who actually do.”
Ralph Waldo Emerson once said, “To be great is
to be misunderstood,” and I always believed that was the general concept behind the “Think Different”
the crazy ones.
to the misfits. The rebels. The troublemakers.
to the ones who see the world differently.
the ones who invent and imagine and create.
the ones who push the human race forward.
some may see them as the crazy ones, we see genius.
the people who are crazy enough to believe they can change the world are the
ones who actually do.
Real Story Behind Apple's 'Think Different' Campaign - Forbes ,well
written by Rob Siltanen, worth reading.
"A big part of being highly creative person is having an open mind & being able to recognize great ideas even when you're not looking for them, perhaps even when they are the last thing you are looking for."
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."-- William Feather
"If you are kind," reads the gift, "people may accuse you of selfish, ulterior motives; be kind anyway. If you are successful, you will win some false friends and some true enemies; succeed anyway. If you are honest and frank, people may cheat you; be honest and frank anyway. What you spend years building, someone could destroy overnight; build anyway." -Mother Teresa
I'm convinced that the greatness that matters more is the greatness people achieve through helping each other, through collaborating, more than the greatness that's achieved by grabbing all you can or getting all you can or building all you can. The 'you' needs to go away for there to be the real greatness to things. So for me, the genuine part, it's a weird thing -- to get to the real you, you have to be less you."
He raced BMX and motocross bikes from a young age, under the tutelage of his father, who taught him that "part of the joy of winning is the infliction of loss." Now, he says, tapping his forearm like a junkie, "I've been messing around with this less-competitive version of myself, because the other doesn't make you happy. You can't win enough."
"I'm trying to think ... midlife crises occur generally because we fear death, right? And I'm pretty sure I don't fear death. So maybe, what do I fear?" He pauses again. "What I fear -- actually, I'll tell you what it is -- what I fear is, I fear" -- his eyes start to pink around the rims, his voice cracks -- "I fear a moment when my children are older, and they look at me and say, 'What did you do? The world is like a spiraling cesspool. You were an adult, you needed to do something, I was just a kid. What did you do?' I want to be able to say, I did this, this, and this. And did my best. Yeah, that's it. It is a midlife crisis, and it's not my death. It's the fear of not being able to say that you tried, in all sincerity. I think it's a new kind of midlife crisis."
"Men often become what they believe themselves to be. If I believe I cannot do something, it makes me incapable of doing it. But when I believe I can, then I acquire the ability to do it even if I didn't have it in the beginning. -- M. Gandhi."
"My sense is he thinks it's a big game," a friend of Bogusky tells me. "He just likes playing the game. The game of life. If he finds something intriguing, he's like, 'I'm going to be the best in the world at it. I'm going to convince people to eat more fatty burgers, and I'm going to convince people to drive electric cars -- because I can convince them of anything.' "
I was reminded of one creative director who described Bogusky this way: "He's a combination of believing something and being so good at selling it that you can't tell the difference between the two."