The handwritten cursive font was a design based on my own
handwriting and it related to me as an illustrator. It is an expression
of freedom of movement.

The font is originally designed to have some flexibility to be
independent, the ‘A’ can be used on it’s own.

The curve represents the crafty side of me in a simple decorative
style. The logo is fun, friendly, cheeky and positive. The tail of the
first letter A also resembles a smile.