Saturday was day two of Semi Permanent. I enjoyed breaking down day one into Life Lessons, and it helped to summarise the message each speaker had to share. So I will do the same again for day two, speaker by speaker.
- There is art and form in everyday objects and materials. Let the materials speak.
- Collaboration is key. Recent work included documenting dress-up days with friends.
- Partnerships like tin&ed's result in the work being pushed further. Rather than fighting, they question each other and need to justify decisions to each other. This refines the work massively.
- Skills are things which you learn, not necessarily gifts from God. She is a believer in Malcolm Gladwell's 10,000 hours principle and once had a job doing nothing but type for nine hours a day.
- Take chances in your marketing. Jessica did a very expensive mailer to 250 New York art directors. She received one reply. This person gave her the abovementioned job, doing exactly what she loved.
- Just because a job isn't cool, doesn't mean it can't be fun. Jessica does title type for romance novels and once was commissioned to draw 'Famous Cats of the Internet'
- Specialise and then work your marketing and distribution to fit your specialisation. T World was originally stocked in cool T Shirt stores and is now distributed world wide where there is a strong fit. Likewise advertisers.
- Expand your brand. T World make additional revenue from things like designing ads for their advertisers, hosting parties, and making - you guessed it - T Shirts.
- Be prepared to work long hours. This was a theme that came through from all the speakers in publishing.
- Lesson one: having a politically voice through your work has a price. Especially in the US. Jill went through hell to have her message about John McCain heard.
- People are idiots. In a similar way to the above life lesson, any kind of success attracts haters. She was called a child abuser over her 'end time' crying children series. For the record she made them cry by taking a lollipop away. Sitting times were very short and the parents were present.
- Contrary to popular belief, animals and children make the best subjects. You don't get subjects more emotive than monkeys, crying toddlers, and stunning bears.
- Advertising is a good way to make money without being recognised. Sometimes the results are not up to par because of client and art director interference.
- Disliking a client can give you creative freedom. As strange as this one sounds, when you take the nerves related to wanting to impress out of the equation, this one makes perfect sense. The MUSE smoke horse is the perfect example of where this really worked well. Long story!
- Probably the most inspiring speaker in that he demystified success. He explained that success is something that happens slowly and incrementally while you're living your life. A sigh of relief was heard from a crowd collectively waiting for their lightning rod moment.
- David also gave some valuable advice about finding your vocation. If you don't decide what you want to do, you may well find yourself ina job you hate in 15 years time.
- David debunked the old 'passion' schtick. He said that passion is what you feel for your girlfriend when you first meet and you want to have sex all the time. This is not an energy which can be sustained for 10 years or longer. A true motivator for him was fear of public embarrassment.
credits:
Australian InFront:
http://www.australianinfront.com.au/news/article/semi-permanent-2010-life-lessons-2
written by Rebecca Wolkenstein on 22nd March 2010
this logo is meant to be for client work & it becomes the biggest jokebecause of its shape and imperfect drawing, since it was for mocked up
so I did it very quickly to get the look and feel..
but it seems like this logo have dualism meaning.
what do you think the shape reminds you of? hehe..
however I have to fix it, for the sake of typography!
At last, I came up with better ideas for the client
and of course they bought it yay!
few days to go for the big shoot! I can't wait to see =)
There'll be update very soon.
pic from top to bottom:4 months has passed by so quickly...
I am terribly going to miss this place,
especially going to miss the people for sure..
wish that time stops in a moment
So this is the snapshot of the craft dept day & night
( always dark n full of mystery )
only the loud music plays on the background...
I'm holding the officer big mac illos.. my last project for maccas.
move to Dom's wall, there are some poster collection of Shepard Fairey
and the last I am holding the last campaign brief award issue
the cover is proudly designed by the irreplacable Jay Young..
The picture was made of my favorite things as well as my aspiration
to be an artist and designer. The main focus for this picture is placed
on the apple that symbolizes my favorite place which is the big
apple (New York). It is a dream place that I would love to live in the
near future. The slice of apple represents a small part of a
life storythat has been open and the rest will be open
eventually throughyears of my life.
The other elements in the picture help create a story that represents
the modern fairy tale in the real world and the beginning of the
adventurous journey as a designer and artist.
In my piece, I’d like to express the boldness of life and it’s
challenges. I’ve tried to make it as exciting as possible by using
some vibrant color. The artwork has a softer background which
gives a sense of time that helps you to reflect, meditate, and
rebalance the busy life all over again.
In summary, this piece is only one phase of time in my life and
eventually will change over time. So it is really a statement on who
I am now. I am hoping to produce more of these pictures since it is
a cycle process where the world is a canvas and I am the painter.
The Target Market:
Live and breath creativity. We are talking about the young artists,
film makers, musicians and dreamers of the world.
Rebekkah is an artist, lover of pop art and all shoes. Her irreverent
and vibrant artworks are influenced by the likes Warhol, Murakami,
Michel Gondry and Spikes Jones. For her, shoes tell a story and
she collects them wherever she goes. From New York City to Italy,
to Tokyo and Barcelona. Shoes are beautiful objects that take her
to beautiful places.
Jeremy is a young industrial designer and lover of electro-indie.
His ergonomic, fashionable and high tech pieces are influenced
by the legendary Charles and Ray Eames, Karim Rashid, and
Marc Newson. For him, there is nothing better than getting lost
in a book. Currently he is floating in Pi’s boat along with a tiger,
hyena and zebra.
The handwritten cursive font was a design based on my ownhandwriting and it related to me as an illustrator. It is an expression
of freedom of movement.
The font is originally designed to have some flexibility to be
independent, the ‘A’ can be used on it’s own.
The curve represents the crafty side of me in a simple decorative
style. The logo is fun, friendly, cheeky and positive. The tail of the
first letter A also resembles a smile.
